Alliance Data
card services
This system created the Alliance Data Card Services company brand on an environmental scale. Developing the ability to bring the personality of the brand and its associates to life through a thoughtful approach to design. In addition to the US locations, this system was implemented at the Bangalore, India division offices. A study of environmental preferences created a beautiful office environment that has worked in corporate settings as well as the numerous call centers.
locations
color
brand personality traits
A color analysis reveals the characteristics that the brand colors evoke, and link them to each personality traits. Passionate, commuted, foreword-thinking, collaborative, adept, purposeful. Focusing on the brands color palette ensures that all design assets are consistent and cohesive from a visual perspective.
Color use
Way finding / Training room designation for call centers /. Area location for call centers. /. Floor designation for corporate offices.
Call Center
Corporate setting
San Antonio
patterns
patterns
These brand hallmarks help accent the designs in interesting ways, while subtly reinforcing our brand identity. These patterns create a sense of connectivity, collaboration, and energy that’s vital to our visual representation.
patterns and color
The combination of color and pattern have a variety functions. The Easton Campus used it for wayfinding and floor designation. Care Center buildings, due to the variety oftheir dimensions, designate areas as well as provide branding for larger areas.
The pattern is used as dimensional, vinyl or a mixture of both to sense of connectivity, collaboration, and energy.
photography
The photography captures a slice of everyday life. It’s never fake or frivolous. It should make you feel like you are right there in the room. It’s about telling stories through personalities, interactions, and experiences. So it feels real, honest, and straightforward.
community graphic
Using a modular construction, a flexible design was needed to adapt to a variety of locations. The structure remains consistent while each graphic section can be removed and reskinned with a vinyl graphic. The theme focused on the different organization that location supported through the comapnies Give Back campaign.
car charging station
The color scheme works with the natural seasonal gradations, in a variety of climates.
