Space Florida and NASA partnered to create this development offering. It provided the opportunity to grow and deploy commercial space capabilities to national priorities in science and technology. The project was the development of a brand.
Located just outside of the gates of Kennedy Space Center, Exploration Park is on Florida’s Space Coast. It’s the only place in the world with a Quadramodal Transportation Hub featuring transportation by land, air, sea, and space.
The mark focuses on the abstract construction of the letter E as a planetary form. The form is combined with the overlapping arc of a rocket launch leaving the atmosphere. This construction symbolizes the adventure and hope of new discoveries found by the companies within the business park.